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goop by Juice Beauty Hits Marketplace

Paltrow's foray into branded skin care.

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By: Christine Esposito

Editor-in-Chief

Gwyneth Paltrow's goop has rolled out its first branded product line, goop by Juice Beauty, billed as high-performance age defying skin care line that merges luxury formulas with certified organic ingredients.   The collection has six products made with plant-based juices to rejuvenate skin. All are formulated with certified organic ingredients, according to the company, which has worked with Juice Beauty to develop the formulas.   “There's this myth that if it's not loa...

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